JOB OVERVIEW
Company: Abay Bank S.C.
Position: Director – Marketing
Location: Head Office, Addis Ababa, Ethiopia
Job Type: Full-time
Salary: As per the Bank’s salary scale
Posted Date: July 26, 2025
Application Deadline: July 31, 2025
About Abay Bank S.C.
Abay Bank was officially established in July 2010 and commenced operations in November of the same year after meeting all regulatory requirements set by the National Bank of Ethiopia. The Bank is committed to serving all sectors of the Ethiopian economy, including domestic and international trade, agriculture, manufacturing, transportation, construction, and real estate, through an extensive branch network across the country.
Position: Director – Marketing
Abay Bank is seeking an experienced, dynamic, and visionary Director of Marketing to lead its strategic branding and communication efforts. This senior leadership role will drive high-impact marketing campaigns, promote the bank’s services, and cultivate stakeholder engagement.
Key Responsibilities
- Lead and oversee strategic brand positioning, marketing campaigns, and communication initiatives
- Build and manage relationships with media, partners, and public stakeholders
- Conduct market research to monitor trends and recommend innovative service ideas
- Supervise content creation, corporate storytelling, and internal communications
- Manage large-scale events, sponsorships, and digital outreach initiatives
- Guide a high-performing marketing team toward excellence and innovation
Required Qualifications
Education:
- Master’s or Bachelor’s degree in Marketing Management, Economics, Business Administration, or related fields
Experience:
- Minimum of 8 years (Master’s) or 10 years (Bachelor’s) of relevant work experience
- At least 4 years in a managerial or senior leadership role within marketing or brand communications
Key Competencies:
- Strong leadership in marketing strategy, branding, and storytelling
- Creativity and passion for impactful brand communication
- Excellent interpersonal, public speaking, and stakeholder management skills
- Proven ability to generate and implement innovative marketing ideas
- Deep understanding of research, analytics, and customer engagement
- Professionalism, emotional intelligence, and resilience in high-pressure environments
What We Offer
- Leadership role in one of Ethiopia’s dynamic and growing banks
- Opportunity to shape the marketing vision of a respected financial institution
- Competitive salary and executive-level exposure
- Collaborative work environment with career growth potential
How to Apply
Qualified candidates should submit their application in person at the following location:
Abay Bank S.C.
Human Capital Administration Department
8th Floor, Zequala Complex (Around Bambis, in front of NOC Gas Station), Addis Ababa
Only shortlisted applicants will be contacted.
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